Audemars Piguet’s famous slogan is “To break the rules, you must first master them” - and it adjusts the brand to perfection.
Audemars Piguet is among the most prestigious luxury watch manufacturers in the world. Famous for pioneering avant-garde complicated watches, Audemars Piguet is best known for its Royal Oak sports watch. The Royal Oak, rightfully celebrated as a true icon in watchmaking, spearheaded the very concept of the luxury sports watch.
The company also boasts a long history of landmark achievements in astronomical complications, ultra-fine movements, skeletonization, and chiming timepieces.
Over more than 140 years, four generations of the Audemars and Piguet families have continually led the brand to success. Indeed, Audemars Piguet is the very last independent Swiss watch brand that’s still run by the families who founded it. Their singular passion, expertise, innovative spirit, and pride in the watchmaking traditions of Switzerland’s Vallée de Joux remain strong.
Audemars Piguet produces approximately 31.000 watches a year, which is extremely low for the luxury watch industry. Why do they do this? Owning an Audemars Piguet allows you to join a very exclusive club and become “part of the family”.
That is why having an Audemars Piguet in our personal collection is more than a valuable membership: it's a privilege.
Luxury mechanical watches
Audemars Piguet is a highly regarded watch manufacturer. The company is best known for introducing the Royal Oak wristwatch in 1972, which helped the brand rise to prominence within the watchmaking industry.
The Audemars Piguet watch range consists of the following models:
The Royal Oak is considered the most popular watch that Audemars Piguet currently manufactures. It was first presented at the Baselworld in 1972 and is considered the world’s first luxury sports watch made of stainless steel. Produced amid significant pressures in the watch industry that debated between quarz and mechanical movements, the Royal Oak bet for traditional watchmaking fitted into a design never seen before. With lines and edges that seemed to come from somewhere in the future, the Royal Oak aesthetics remain practically intact and yet keeps fascinating every new generation of watch enthusiasts.
Royal Oak Offshore
To commemorate the 20th anniversary of the Royal Oak, Audemars Piguet hired a young designer, Emmanuel Gueit, to design a new watch. The outcome was later known as Royal Oak Offshore. This model can be considered the first oversized sports watch in the fine watchmaking. Ever since it was first presented to the world, the Royal Oak has been the flagship watch of many prominent personalities such as the producer and rapper Jay-Z, basketball star Lebron James or international Hollywood celebrities as Arnold Schwarzenegger.